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| POST CONFERENCE WORKSHOPS |
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| Date |
December 10th 2006 |
| Duration |
9.00am - 5.00 pm |
| Facilitator |
Ronny H. Mustamu, Dean, Faculty of Communications Science, Petra Christian University, Indonesia |
| Participants |
Mixture of scientists and a few education/communication practitioners |
| Group size |
20-25 people |
| Sponsors |
IUCN CEC/Ministry of Environment, Sri Lanka |
| Venue |
Earl's Regency Hotel |
Content
As this will be a mixed group, and mainly non-education practitioners, it should be highly facilitated with the following goals:
- to draw out the needs and experiences in CEPA of the participant group in their work;
- to provide inputs on some of the range of tools available and examples/case studies from the region;
- to let people practice using some of the tools through interactive exercises;
- and to hold interactive discussions on how participants might apply some of these tools, where to go for more information etc.
SESSION BREAK DOWN
Session 1 : Multi-stakeholders and the Environmental Issues
Description: Participants will learn the linkages between environmental issues and multi-stakeholders approach. Learn the importance of multi-stakeholders participation in development sectors.
Objectives: to draw out the needs and experiences in CEPA of the participant group in their work; (goal 1)
Session 2 : Identifying Stakeholders and Its Potentials
Description: Participants will learn how to identify stakeholders’ potentials as resources of ideas, network, finance, people, politics, ownership, etc. Participants will also learn how to maximize those potentials in positive manners towards sustainable development.
Objectives: to provide inputs on some of the range of tools available and examples/case studies from the region; (goal 2)
Session 3 : Resource Mobilization
Description: Participants will learn how to mobilize the identified resources in an efficient and effective way; as well as maintaining its sustainability and putting/sharing responsibilities among multi-stakeholders.
Objectives: to provide inputs on some of the range of tools available and examples/case studies from the region; (goal 2)
Session 4 : Simulations: Identifying Stakeholders & Sustaining Resource Mobilization Description: Participants will practice some tools by conducting simulations on a certain case study.
Objectives: to let people practice using some of the tools through interactive exercises; (goal 3)
Session 5 : Update Info on CBD CEPA Tools, by Wendy Goldstein ( Macquarie University/CEC)
Description: Participants will learn about Convention on Biological Diversity calls on parties to undertake public education and CEPA tools. Participants will also learn that awareness does not automatically lead to action, need to be strategic and learn about the importance of participation.
Objectives: to provide updates about CBD and CEPA tools, a training kit being developed by CEC and CEB secretariat; (goal 2)
Session 6 : Learning from Those Who Walk the Talk
Description: Participants will share their experiences to each other about managing public participations and resource mobilization on environmental/ sustainable developmental issues.
Objectives: to hold interactive discussions on how participants might apply some of these tools, where to go for more information etc. (goal 4) |
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Date: December 11th 2006
Time 9.00 am - 5.00 pm
Location: Kandy, Earl's Regency Hotel (Mirabel Restaurent)
Participants: Communication officers in NGO's and government departments in Sri Lanka.
Sponsors: UNDP/GEF Small Grants Programme/Macquarie University, Sydney/IUCN CEC
Facilitators: Wendy Goldstein (Macquarie University/CEC), Jinie Dela
What the programme contains:
Environmental communication is an important instrument that can positively influence biodiversity conservation. It helps to gain the required behavioural change, commitment and cooperation of a diverse range of people who need to participate actively to achieve this goal. Often communication does not achieve the desired results through behavioural change because it has not been strategically planned and managed, or as in some cases, communication has not been perceived as a component part of the entire cycle of conservation planning and implementation, or has not been adequately supported by other tools or instruments such as subsidies and laws to facilitate conservation action.
This one-day workshop has been condensed to provide a broad understanding of the need for, and how to, plan environmental communication effectively to get the results we want to achieve. This course will:
- Introduce the participants to environmental communication and its scope in biodiversity conservation.
- Create an understanding of the need for strategic planning of communication.
- Assess advantages and disadvantages of instrumental and interactive communication.
- Highlight the importance of planning internal communication as well as external communication.
- Provide guidance on a step-by-step approach to biodiversity communication planning:
- Getting started by setting organisational goals and communication goals.
- Analysing the issues.
- Identifying target groups, key stakeholders and intermediaries.
- Determining communication objectives based on the issues.
- Determining the communication strategy and the messages
- Determining means and channels for communicating the messages.
- Determining programme evaluation methods.
- Determining the budget
- Preparing the implementation plan and assigning responsibilities
- designing feedback and programme adjustments methods
- Reaching trouble free implementation of the plan - tips.
- The need for effective monitoring for success of the plan.
- A quick guide to evaluating results
- Highlight the need to avoid the DAD approach and adopt the DAI Approach
- Have stimulating group exercises at each step to enable an understanding of planning needs.
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